Our creativity is our greatest strength and must be nurtured. For us, this means storytelling, performance and artistic vision remain in the hands of humans.
AI should assist with the tasks around our creativity, freeing up talent to do what they do best.
Our craft is built on the premise of one human telling others their story. This works due to the emotional translation through voice, drawing and animation.
We will continue to embrace this craft, with all its beautiful flaws, as we believe this is what makes people connect to our work.
We will consider using AI to streamline repetitive, time-consuming tasks such as data entry, early research & technical preparation – so teams have more time for creative exploration and innovation.
All key moments within a production will be reviewed by humans.
AI will never replace our talent in making final decisions across every part of our production, and we will continue to hold ourselves and our talent accountable for the quality of everything we create.
We will continue to build trust, across our teams, with clients, and with our audiences through empathy, communication, and connection. This cannot, and will not, be automated.
We will ensure any tools we use are secure, either working on-premises or within secure networks. We will never share protected content with third-party systems for training and will only train internal models with explicit permission from copyright owners.
We strive to use services which have been trained on licensed or synthetic data and will only use such services for any elements used within final productions.
